Three layers. Content tokens at the bottom — each piece of work a creator publishes gets its own token on a bonding curve, paired against the creator's coin. Creator coins in the middle — each creator has a personal token that serves as the index of their entire body of work, paired against $ZORA. $ZORA at the top — the protocol coin that underpins everything.
Demand flows upward. Buying a content token requires the creator coin, which requires $ZORA. A single purchase at the content layer creates buy pressure across all three layers simultaneously.